Tag: dreams

Another year of effort rewarded

Arantza Arruti Leave a comment

Effort, perseverance and continuous work together with patience and insistence are, in my opinion, some of the characteristics that especially define the entrepreneurial person. Personally, I firmly believe that the E.P. has to have those characteristics very developed, maybe more than the people who don’t stand out for having an entrepreneurial spirit, and even more than those who don’t think of entrepreneurship as their personal and professional way of living.

Today I want to dedicate this post to the E.P. who, with their effort, keep showing us that, except a few cases, effort is everything you need to achieve your success, or in other words:

The progressive realization of your dream.. (more…)

KIETOPARAO: JUST 200 GRAMS

Arantza Arruti Leave a comment

Today for once I want to draw your attention to a product created by a group of entrepreneur women. I’ve already talked about two of them once, María Fernández and Ruth Guerrero, who I met a few years ago in the MET Community program; and about the other two, Naiara Portuondo and Joana Videgain, not yet, but I had to and today is the first step.

The four of them together have more than 6 start-ups, 40 years of entrepreneurship experience (do not forget what being E.P. means) in the European, USA and Mexican market, and with great expertise in E-commerce, Fashion Tech, Digital Marketing, Retail and programming. Obviously, a great team.

HEY, IT’S NOT ANY PRODUCT. IT’S KIETOPARAO. GET READY BECAUSE I’M SURE YOU’LL BE INTERESTED. (more…)

The 20 characteristics of the entrepreneur

Arantza Arruti Leave a comment

I admit that the time between this post and the last one has been longer than before. Unfortunately, sometimes life asks you to relax and calm down a little bit. It has been what has happened to me. This time, due to the lack of time to write the posts as entrepreneurs and entrepreneurship deserve I have decided to write every two weeks more or less. The most important thing is that I am here and I am back writing about what I think it is more than worthy. Hello again.

Para aquellas personas que me habéis preguntado en más de una ocasión que es eso de la P.E., aprovecho este “primer” post de vuelta de las vacaciones para refrescar estas siglas.

For those who have asked me more than once what E.P. (in Spanish) means, I’ll take this “first” post back from holidays to refresh this acronym.

In order to answer propely, I’ve been gathering the adjectives and ideas that I’ve been using in the different posts and which, from my point of view, define the E (entrepreneurial) P (person), this is, the entrepreneur. It is very important to highlight that every single entrepreneur does no have all those qualities, values or characteristics in general at the same time and/or at a high level. After all, we can’t forget that we aren’t talking about a superman or superwoman, but about people, with capital letters in my opinion: PEOPLE. (more…)

A BIKE, A STORY AND A GAMUSINA: THE OPPORTUNITY

Arantza Arruti Leave a comment

I admit that one of the projects this post is based on got to my heart last Tuesday the 26th of September when I was listening to the radio while I was having breakfast. Not only that, but speaking with one of the people who is behind it just made me even more excited. Maybe it’s professional deformation or just “personal deformation”. I only wish (and that’s where I make an effort) that my college students and my own children learn, also, from people like the one I am presenting you today.

I invite you to know this E.P. and some of his projects. (more…)

Marisa’s secret

Arantza Arruti Leave a comment

I admit that this week I have a difficult challenge, mainly because of the person I came to talk to you about. Although I’ve known her for a few years, in fact for more than two decades, I have to be honest: I need to confess that I did not imagine talking about her in this blog until just a few days ago. For me, she has always been a guide in the world of philosophy, art and aesthetics. Today, I introduce her most unknown facet to me: the one of being an entrepreneur person. (more…)