Ahmad Joudeh, dance or die

Fair Saturday Awards were launded in 2017 in Bilbao, if not, where?. Its goal was clear:

“Recognizing, at an international level, the initiatives of inspiring individuals and organizations that have proven to generate social impact through art and culture.”

It was a few years earlier when I had the opportunity to meet one of the people behind this initiative, Saioa Eibar, and a little later, its founder, Jordi Albareda. These two people have already a place in this blog. In fact, this is not the first time I have mentioned them. Their social entrepreneurship deserves a Fair Saturday Award, and many more.

This time, I would like to introduce you to another entrepreneur (P.E.), whom I had the honour of meeting during the awards ceremony just a week ago at the Guggenheim Museum in Bilbao.

This year 2025, the awarded people were the following ones:

  • Joseph Stiglitz, Nobel Prize in Economics 2001 (Indiana)
  • Martin Wolf, Chief Economics Commentator – Financial Times (Londons)
  • Rania Moualla, ZADK Saudi Culinary Arts Academy (Arabia Saudí)
  • Adjoa Andoh, actress (Bristol)
  • Ahmad Joudeh, dancer and choreographer (Damasco)
  • Joaquín Achúcarro, pianist (Bilbao)
  • Gerediaga Elkartea, cultural agent (Erandio)

Although more than one of these individuals deserves a post, today I want to focus on the dancer and choreographer Ahmad Joude, from Damascus.

Fair Saturday Award decided to honour this individual in recognition of his artistic and humanitarian achievements. Ahmad was born in 1990 in the Yarmouk Palestinian refugee camp in Syria. At the age of 16, he began his career as a dancer and in 2016, thanks to the Dutch National Ballet, his artistic career began to gain international recognition. His life has not been easy, but:

“ Despite war and threats, he never gave up on dance, which became an act of resistance and hope. Committed to social causes, he takes part in projects on inclusion and children’s rights. In 2021, he published his autobiography Dance or Die and in 2024 he was recognized as a Young Global Leader by the World Economic Forum. His life affirms dance as a tool of freedom and hope.

These days I have been reading about him and watching and listening to videos and interviews. Learning about what he has been through, knowing that he suffers from post-traumatic stress disorder, that he has a past he cannot shake off, but that, despite everything, he has been able to rebuild his life and do what he does for himself and for many people who have been in his situation, is worthy of recognition, gratitude and applause.

The other day, I read the following passage:

“Witnessing a child killed in a battle, Ahmad Joudeh decided to work for children orphaned in the war. He joined fundraising activities for SOS Children’s Village Syria and held dance lessons for the children of their villages, Ahmad has a lot of joy and a big talent in teaching children especially children with difficult situations such as refugees and down syndrome children, through his dance workshops he makes the children build a stronger self esteem and create a deeper bond between them.”

Meeting Ahmad in person, having him in front of me, talking to him and, even with everything he has been through and carries inside (his past and its consequences), seeing how grateful he is, leads me to consider him a role model. Because each of us can do more than we think, because life is meant to be lived, because it is possible to be an entrepreneur in different fields, because if Ahmad can do it, perhaps we should think about what is stopping many of us from doing so. For that and much more, Ahmad deserves a place on this blog.

Thank you, Ahmad, for what you do.

From Kenia to the world

A few weeks ago I rediscovered a project, ayudame3D, and an exceptional social entrepreneur, Guillermo Martínez Gauna-Vivas. I say ‘rediscovered’ because, after a bit of ‘research’, I realised that he ‘sounded familiar’, as he was one of the winners of the Princess of Girona Foundation‘s 2020 Princess of Girona Social Award. Today I would like to introduce him to you, because what he does contributes to improving the world and, above all, to changing the lives of vulnerable people.

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Together with PESS

First of all, happy new year to all of you who are taking the time to read this post today. I hope it will be a year full of joys and interesting projects that will make your day-to-day life a path to follow with enthusiasm and excitement.

I have two pieces of news for you today: on the one hand, a new programme of the Princess of Girona Foundation (Fundación Princesa de Girona – FPdGi), the Pro(f)-e diploma; and, on the other, the Alwa project, dawn in the Aymara language, which supports and promotes the development of socially responsible entrepreneurs (PESS). (more…)

OMG, 10 years!

Who was to say to me that I would reach 10 years with this blog. It’s not that I don’t believe it, I have worked hard for it, but it seems like yesterday when one day in November 2014 I introduced myself and this blog.

Today I want to say THANK YOU to the more than 2,000 active subscribers, who week after week are there. THANK YOU for giving me part of your time, either to read the post at full speed, to read it calmly, to read it at the same moment you receive it, to read it “when the time comes”, to read it with “all the ones I’m accumulating”, or to postpone it “because life and its main path, does not let us deviate for a while” (although I think it’s worth it). THANK YOU to all the people behind each post, because without you, this blog would be nothing, but even less would the entrepreneurial world and the world “just like that”. THANK YOU Juan, Tamara, Ainhoa, Ellin, Marianella, Álvaro, Anaska, Amaia, Toni, Anik, Camelia, Diego, Germán, Javier, Itziar, Gaptain, Marisa, Nagore, Muxote Potolo Bat, María, Mamen, Miren, Iratxe, Go Basquing, Arancha, Emakumeekin, EntreComp y EntreCompEdu, DeustoStart, Garbiñe, Andoni, Patricia, Arruti Consulting, Kristian, Asier, La galga menta, Harri kontari, Alupé, Kietoparao, Nuria, Ro, Mikel, Perico, kekelis, WOP… Hey, but I thank you as representatives of the many women entrepreneurs and men entrepreneurs, in short, P.E. that have passed through these pages, and as representatives of the projects and ideas that I have been able to talk about and echo. You are so many people that, from the bottom of my heart, I would love to have you all together and thank you with a huge hug (even more than the one you see in the photo) and “something else” that you deserve, I have no doubt at all.

This week I also have the pleasure and honor of being able to celebrate these 10 years with the Bantani Foundation, in Brussels, working with them and, in addition, being able to participate in the event, for me, of the year: Being Entrepreneurial 2024: Innovate Learning. Because, as you know, for me, being an entrepreneur is one of my passions, and being a teacherpreneur and being able to “shout it to the four winds” so that the attitude, mentality and entrepreneurial spirit reaches more people, is even more so. At this point, I have to give a special THANK YOU to the University of Deusto for giving me the opportunity to develop this facet. ESKERRIK ASKO, BIHOTZEZ!

By the way, I attach the agenda of the event, in case anyone is a little late but would like to come to Brussels and share with many people passionate about entrepreneurship that day.

Shall we go for another 10 years? Come on, let’s go for the next 5.