“Hacia el sur” (English version) (Southward)

The person I introduce you today is special for many aspects. Many of them are related to entrepreneurship and her powerful professionalism, but there are many others that, without being typical of an entrepreneur and without any doubt, are part of her added value. Her name is Ro Venegas and she is the CEO, image, soul and smile of Hacia el Sur (southwards), her dream project.

If you are interested in getting to know a person who defines herself as cheerful, social, extroverted, but serious and hard-working, and whose objectives include personal and professional growth by working with creative people who are capable of building things out of nothing to make people’s lives more entertaining, you just have to keep reading. (more…)

The secret of FICHA (token)

Last April 17, 2024 was a special day, a very special day, for me. I will tell you why, but first of all, let me start by expressing my gratitude.

I want to thank my colleague and great partner at the University of Deusto (UD), specifically Deusto Campus Cultura, Inhar Gonzalez Gutierrez. Inhar is in charge of cultural projects at the UD and coordinates the extracurricular training programs related to the different artistic disciplines and the initiatives of university cultural dynamization. Today, thanks to him and to an offer he made me a few months ago, begins a very important exhibition for me in one of the cloisters of the UD, my university. What a luxury and what a pleasure it is to work with Inhar, an example of creativity, good work, ideas and action. I hope it will be the first but not the last time.

Inhar discovered already “a while ago” my little works (Made With Loved Wood wlw_madewithlovedwood on instagram), which since last April 17 are exposed in the cloister of the UD. For me it is an honor, a pride and a great compliment.

As some of you know, I have been doing something for me for a couple of years, because I needed it and because “it was time”. “Of course”, I do it during the weekends (I couldn’t turn my life upside down either). One of my goals was to finally start taking care of myself and, by the way, to take care of the environment. That is how wlw_madewithlovedwood began.

If I have to say what this project consists of, I summarize it as a FICHA (token), composed of the basic elements Strength (Fuerza in Spanish), Innovation, Creativity, Ability (Habilidad in Spanish) and Learning (Aprendizaje in Spanish), and driven by Attitude. It is a personal project that materializes in the “RETO6R” (Challenge) that, besides putting into practice the coordinates of Sustainability (Reuse, Reduce and Recycle), leads me to Start (Emprender in Spanish) a beautiful path, Transform myself and do it through some of the Sustainable Development Goals (ODS in Spanish), obviously, Respecting Nature, Rescuing, Collecting (Recoger in Spanish) and Reusing the materials I use, while it brings me a little Relax. Best of all, this is giving me a great personal Rediscovery. But, it is hard, of course it is hard for me.

FICHA(Strenght-Fuerza, Innovation, Creativity, Ability-Habilidad y Learning-Aprendizaje)xA(Attitude)=RETO-Challenge(Reuse, Reduce y Recicle), Start-Emprender, Transform, SDG-ODS6Respect Nature, Rescue, Collect-Recoger, Reuse, Relax, Rediscovery

For a couple of months I’ve been a bit stopped, because my body doesn’t let me do what I would like, but I’m happy to share with all of you this great little project that I hope you like it (let me know if you want to). If you can stop by the UD, great, if not, I leave you a link where you can see the “pieces”.


The exhibition will be on until April 3rd and if at any time you would like us to share it, I am at your disposal.

Thank you in advance for your time.


Last Friday, 6 October 2023, I delivered a session on entrepreneurial attitude in the Deusto START I ath the University of  Deusto. Another year and new participants, students from different degrees and double degrees who have decided to take advantage of an opportunity that many of us have not had throughout our studies. So, first of all, congratulations to all the people who believe in and are committed to this type of programme, in this case, the participants and the Innovation and Entrepreneurship Unit (Deusto Emprende) of the University of Deusto. (more…)

This one’s for you, ama.

“Daughter, from whom did you inherit so much creativity? You should have dedicated yourself to this”. These are the words that my ama (my mother) repeated to me every time I showed her one of my “creations”, whether it was a visual thinking, one of my drawings (which some people affectionately call “dibujines”), one of my robots or my sustainable wooden “little houses” (she still has in her house two of the creations with which I “let myself go” the most). (more…)

Dispelling the myth about social entrepreneurhsip

Today’s post was not this one, but I admit that, by chance, while I was looking for information for “the post I was writing”, I came across a video that I liked. It could not be otherwise, I confess. I have a special affection for Ashoka. The video I am sharing with you today seems very clear and direct.

What do I like about this video? Above all, I like the fact that Maite Arango y Alexandra Mitjans, two women from different generations of Ashoka, talk about social entrepreneurship. Among the keywords of their conversation, I share with you the following:

  • Work
  • Challenges
  • Solutions
  • Innovation
  • Initiatives
  • Impacts
  • Contribution
  • Legacy
  • Technology
  • Humanity
  • Ethic
  • Education
  • Awareness
  • Commitment
  • Empathy
  • Sustainability
  • Conviction
  • Collaboration (intergenerational, institutional, organizational, corporate, global, international, etc.)

¿What is your main option? Difficult, right?

Thanks, Ashoka, for your daily work.

I will be back in two weeks. Enjoy June.