Today’s post was not this one, but I admit that, by chance, while I was looking for information for “the post I was writing”, I came across a video that I liked. It could not be otherwise, I confess. I have a special affection for Ashoka. The video I am sharing with you today seems very clear and direct.
What do I like about this video? Above all, I like the fact that Maite Arango y Alexandra Mitjans, two women from different generations of Ashoka, talk about social entrepreneurship. Among the keywords of their conversation, I share with you the following:
Finally. It’s taken me long to come back, I know; it’s been a couple of hard months, with lots of work and little time to think and for myself, but I’m here. I was looking forward to returning to this space, because there are many E.P. and innovative and entrepreneurial projects out there.
Today I’m back with an innovative project which is not new but for some of you it might be.
Have you ever “fallen in love” with a garment and when you come back for it, it’s gone? Well, that has happened to me many times and I must admit that I usually think that I’m sure it “happens” because something “better” is waiting for me. But when that happens to me with the same brand on more than one occasion, then I say to myself, okay, Arantza, this can’t keep happening, buy it NOW. Well, that happened to me with the brand that I bring you today, which has three entrepreneurial women behind it who are very close to me, more than I thought.
I’ll tell you quickly, I’m sure that, although today’s post is very interesting, many people are more aware of the hours you have left for your much-needed vacation than of what I’m telling you today. So, let’s get to the point.
This post is contextualized in the new Deusto 2022 Strategic Plan of the University of Deusto, whose motto is
“people and institutions that together transform the world to make it more just, more humane and more sustainable”.
The Innovation and Entrepreneurship Unit wants to train people in an integral way (they have been doing it for years), people who transform themselves in order to transform. To this end, the Unit has designed the Deusto Model of Entrepreneurship (H4C3R), which has the following purpose people who transform themselves to transfor:
To support people throughout their lives, promoting an entrepreneurial and innovative culture inside and outside the University, so that they become agents of economic and social transformation, in cooperation with the rest of the ecosystem; in short, people who transform themselves in order to transform.
4 are the objectives and priority lines of action that have been set and which can be summarised as follows:
To promote the entrepreneurial culture by carrying out awareness-raising, communication and dissemination tasks.
To develop the entrepreneurial and innovative skills that every entrepreneur (transforming agent) needs.
To promote and accompany the implementation of entrepreneurial projects in the spaces that the UD has.
To position the UD in the entrepreneurial ecosystem through networking, cooperation, internationalization or the co-creation of projects.
I invite you to watch the following video in which the 4 H, 3 C and R are explained very well.
Thank you, Garbiñe, for embodying the work of so many years in this model and congratulations to the team.
To all the people who follow me, I wish you a happy summer, very happy, in which you can rest and enjoy yourselves safely. You know, put your masks on and let’s enjoy every moment together.
Hugs and show through your eyes that life is worth living.
I assure you that this post isn’t the one I wanted to post today. The truth is that it’s not taking me too long to write it either, because I am discovering that the type of E.P. I defend is, in many other cases, a reality. Today I want to dedicate this post to everyone who, especially these days, is putting their imagination, innovation, creativity, solidarity, initiative and passion working at full capacity.