Sounds of Nature

And then she arrived, Shrabani.

Shrabani Aranzabe-Pita is a young entrepreneur born in India but raised in Alkiza, a village in Gipuzkoa (Basque Country). As a child, she dreamed of becoming an orchestra conductor, and today, at 25, she can say she has achieved her goal. She has no lack of motivation; she has perseverance to spare; she has more creativity than you might think; she has initiative. I could go on naming each and every one of the entrepreneurial competences identified by the European framework for entrepreneurial competence (EnreComp). But Shrabani is much more than a set of skills. She is an entrepreneur who, at only 25 years old, has lived a great adventure and a journey that is difficult to forget.

Shrabani has always ‘liked everything,’ from sports to science, helping others, education, culture, research, and inclusion. But above all, what she loved and was passionate about was being an orchestra conductor. Without her knowing it, her journey was going to be full of what she calls ‘failures’, what others would call obstacles, large and medium-sized stones and the occasional pebble, the kind that are not uncommon to find along the way and which, as in Shrabani’s case, have made her stronger and stronger.

When she began her higher education, she decided to study for a double degree in Basque Language and Basque Culture + Modern Languages at the University of Deusto, but she soon realised that this was not what she liked best. That was when she decided to go all out to get into Musikene, the Higher Music Centre of the Basque Country. It wasn’t easy, but she succeeded. The problem was, among other much less important issues, that Shrabani was diagnosed with cancer in her head, which she had to fight (and fight hard). Even so, she wanted to continue her training and commit to education, art and inclusion, although COVID-19 arrived unexpectedly. Not even this pandemic stopped this woman, who, after completing a degree in Music at the International University of La Rioja and a Master’s degree in Research and Innovation in Music Education and Pedagogy at the Autonomous University of Madrid, still had the strength (and plenty of it) to pursue a PhD in neuroscience and education. Because Shrabani was passionate about science and improving education and training.

As she says, this is her CV A, but Shrabani has another CV, CV B.

This CV B is full of many other lessons learned. From a very early age, Shrabani wanted to work in culture and art in a different way from what she had been taught, and she did so. She created a mini-association through a music classroom in her village, Alkiza. She has been dedicated to this since 2016. It was then that she realised that ‘things’ cannot depend on one person alone, that no one is indispensable, and that for ‘something’ important not to disappear, a team of people is needed.

In 2017, Shrabani created the youth singing school with a clear goal: ‘to learn to sing’. Then came the Tolosa Youth Choir (TAG), with a goal that went a little further: ‘to create community’. And so we come to 2021, when she created ‘Naturaren Doinuak’ (Sounds of Nature), with the aim of achieving personal development and helping people to transform themselves. In fact, ‘it currently aims to promote comprehensive development and participation in the field of education, using artistic experiences as a tool, especially with vulnerable groups.’

And so, what began as a project is now a foundation, of which Shrabani is the chief executive officer and artistic director (orchestral and choral), as well as managing the festival that bears the same name, Naturaren Doinuak.

As she says, ‘Thanks to Naturaren Doinuak, we are tackling the challenge of equity and inclusion through education and art.’ It is a joint venture, a social project and a business venture. Among the activities they carry out, the following stand out:

  • Training.
  • Research.
  • Cultural consulting.
  • Audiovisual production, software creation.
  • Own festival (2021, 2023, 2024 and 2025).

Naturaren Doinuak began in 2021 as a response to COVID-19 in the form of a concert in the forest. From there, it grew into a one-day fair. After contacting ASPANOGI, the third festival brought together associations and schools: it became a three-day event with more than 4,000 visitors and socially excluded people (autistic people) as the protagonists.

Where will you go, Shrabani?

I’m sure the Inspira Gazteak award you recently received from the Kutxa Foundation is just a preview of what lies ahead.

If you want to hear Shrabani, here’s a nice radio interview with her:

https://www.eitb.eus/es/nahieran/radio/radio-euskadi/vivir-para-ver/detalle/9687207/

Shrabani, Let us raise a toast to the Princess of Girona Foundation, which gave us the opportunity to meet!

Mamukko (English version)

A few weeks ago I visited a place that left me fascinated: Kinsale (Ireland). This month I am in Cork on a research stay thanks to the University of Deusto and one Saturday I went to Kinsale, very close to Cork. I had high expectations because of the good things I was ‘told’, so, before going, I had a look on the web to see what I could find there. After spending more than half a day there, I would definitely recommend it!

Of course, I did some research to see if there were any entrepreneur around and, yes, in a corner, just around the corner on one of the main streets, a small shop caught my eye, it appeared out of nowhere, its name is Mamukko. Just in case, if you happen to be in Kinsale, here is the exact address and contact details: Guardwell, Kinsale, P17 A257. Tel: 085 734 2004 and email contact: contact@mamukko.ie

Mamukko is a family business, as one of the founders explains:

With 14 awards to its name, Mamukko has earned recognition both locally and internationally. New York Times, Forbes, and Stern Magazine have seen this brand as a key force in sustainable fashion.

Mamukko was founded in 2011. Since then, it is considered as a leader in Irish circular design, placing Kinsale firmly on the map of sustainability and eco-conscious innovation in Europe.

Its founder are Nora Magyar and her hunsband Attila Magyar, a 5th generation leatherworker. This couple transforms reclaimed materials into limited edition, high-quality bags and accessories. They invest in sustainability through the reduction of waste and the creation of sustainable fashion. Among the materials they use, we can find decommissioned sails, life rafts, leather remnants, and even airplane seats.

Founded in 2011, Mamukko has established itself as a leader in Irish circular design, placing Kinsale firmly on the map of sustainability and eco-conscious innovation in Europe.

All Mamukko’s designs are created (manufactured) in-house at their workshop in Kinsale, and always environmentally friendly.

Although when I visited the shop I could not be with Nora and Attila, I recognise that Jean was a hostess who knew how to perfectly convey Mamukko’s philosophy to me and led me to think again that another more sustainable world is possible. Thank you, Jean, for your time, your words and your teachings, and thank you Nora and Attila for your art. I took a ‘little piece’ of Mamukko with me.

Enjoy the rest of the month of May.