KIETOPARAO: JUST 200 GRAMS

Today for once I want to draw your attention to a product created by a group of entrepreneur women. I’ve already talked about two of them once, María Fernández and Ruth Guerrero, who I met a few years ago in the MET Community program; and about the other two, Naiara Portuondo and Joana Videgain, not yet, but I had to and today is the first step.

The four of them together have more than 6 start-ups, 40 years of entrepreneurship experience (do not forget what being E.P. means) in the European, USA and Mexican market, and with great expertise in E-commerce, Fashion Tech, Digital Marketing, Retail and programming. Obviously, a great team.

HEY, IT’S NOT ANY PRODUCT. IT’S KIETOPARAO. GET READY BECAUSE I’M SURE YOU’LL BE INTERESTED. (more…)

SAREA or how 2dB support Euleuk Sibiir

The 12th of April of 2019 SAREA (net) was presented by two entrepreneurial women, Isabel Alberdi and Marlene Salgado, of the brand 2dB (2 from(d) Bilbao). I already knew them, and I already liked their product, but when I met them again in a concept store and they explained with more detail one of their last “acquisitions”, I assure you that I liked their project even more. Obviously, I couldn’t miss the invitation to the 12th of April. They officially presented SAREA.

Are you interested in knowing this product? (more…)

The 20 characteristics of the entrepreneur

I admit that the time between this post and the last one has been longer than before. Unfortunately, sometimes life asks you to relax and calm down a little bit. It has been what has happened to me. This time, due to the lack of time to write the posts as entrepreneurs and entrepreneurship deserve I have decided to write every two weeks more or less. The most important thing is that I am here and I am back writing about what I think it is more than worthy. Hello again.

Para aquellas personas que me habéis preguntado en más de una ocasión que es eso de la P.E., aprovecho este “primer” post de vuelta de las vacaciones para refrescar estas siglas.

For those who have asked me more than once what E.P. (in Spanish) means, I’ll take this “first” post back from holidays to refresh this acronym.

In order to answer propely, I’ve been gathering the adjectives and ideas that I’ve been using in the different posts and which, from my point of view, define the E (entrepreneurial) P (person), this is, the entrepreneur. It is very important to highlight that every single entrepreneur does no have all those qualities, values or characteristics in general at the same time and/or at a high level. After all, we can’t forget that we aren’t talking about a superman or superwoman, but about people, with capital letters in my opinion: PEOPLE. (more…)

Solidarity Fridge, the solution depens on us

I don’t know how many times I’ve told my children that they had to eat everything on their plate, that it won’t be me who throws food away, that it’s better to put just what you are going to eat on your plate, but I’ve also told them and others the great and simple idea of taking home the food “we can’t finish” after having lunch or dinner out, in bags or in tuppers. The thing is that some days ago I watched on TV a story related to these situations that also concerns me. I think that it needs, without any doubt, a special place on this blog. I’m talking about the Solidarity Fridge initiative. (more…)