I am back. This summer has been a very special and peculiar one. It allowed me to rest a little, read a little, observe a lot and make new friends, that kind of friends that leave their mark. The same one that the fact of saving plastic bottle caps a few years ago, more than a decade at least, left me. That’s why today’s post has to do with caps, but also with creativity, innovation, youth, circular economy, environment and the desire to change for the better.
Are you ready for it? Go ahead.
Today for once I want to draw your attention to a product created by a group of entrepreneur women. I’ve already talked about two of them once, María Fernández and Ruth Guerrero, who I met a few years ago in the MET Community program; and about the other two, Naiara Portuondo and Joana Videgain, not yet, but I had to and today is the first step.
The four of them together have more than 6 start-ups, 40 years of entrepreneurship experience (do not forget what being E.P. means) in the European, USA and Mexican market, and with great expertise in E-commerce, Fashion Tech, Digital Marketing, Retail and programming. Obviously, a great team.
HEY, IT’S NOT ANY PRODUCT. IT’S KIETOPARAO. GET READY BECAUSE I’M SURE YOU’LL BE INTERESTED. (more…)