Alupé, alupé (English version)

If I start the song that many of us have sung as children, I’m sure you will follow it. Come on, I begin: “Alupé, alupé”, come on, do not be shy, “sentadita me quedé”. That’s what the protagonists of today’s post, Ici and Bego, thought when 11 years ago, on November 13, they decided to launch their brand, because they wanted something “catchy”. Did they succeed? Read on to give your opinion. (more…)

Ki ¿what?

Imagine that you already know it. Imagine that you have even had fun with its products, services, and multiple consultancies. That’s good, isn’t it? Well. Now, imagine that you know of someone who hasn’t had the opportunity, either because the information hasn’t reached them or because they thought it “didn’t suit them”. That is one of the main reasons why I am writing this post today.

If you want to know about a project that started to become a reality a few years ago and that has some entrepreneur women behind it, keep reading.

(more…)

KIETOPARAO: JUST 200 GRAMS

Today for once I want to draw your attention to a product created by a group of entrepreneur women. I’ve already talked about two of them once, María Fernández and Ruth Guerrero, who I met a few years ago in the MET Community program; and about the other two, Naiara Portuondo and Joana Videgain, not yet, but I had to and today is the first step.

The four of them together have more than 6 start-ups, 40 years of entrepreneurship experience (do not forget what being E.P. means) in the European, USA and Mexican market, and with great expertise in E-commerce, Fashion Tech, Digital Marketing, Retail and programming. Obviously, a great team.

HEY, IT’S NOT ANY PRODUCT. IT’S KIETOPARAO. GET READY BECAUSE I’M SURE YOU’LL BE INTERESTED. (more…)