IZANSDANCE

Arantza Arruti Leave a comment

Some days ago, searching for new initiatives related to entrepreneurship and culture, a series of videos of a woman caught my eye. Her name is María, she is from Málaga, she is an entrepreneur and has very clear ideas. One of her achievements has been creating a dance school with its own methodology: IZANSDANCE.

Many consider it a pioneering dance school in Andalusia. Directed by María Sánchez Izquierdo, IZANSDANCE is a dance academy that rose up at the end of 2010 and that combines many disciplines connected to the world of dance: children’s dance, contemporary dance, ballet, belly dancing, jazz, dance therapy, yoga, pilates, stretching and dancegym, in addition to many activities, courses and resources you can find on it. (more…)

I am a woman in search of meaning

Arantza Arruti Leave a comment

These Easter holidays have been very special for me for many reasons. The truth is that I needed to rest and take a lot of strength and energy after a tough semester and, above all, after some weeks loaded with so much work (more than I expected), unexpected emotions (those that I personally don’t like) and exciting and irresistible projects, such as EIPTE or the organization of the VIII University Day of the Innovation and Quality. All this, together with the day to day, have made the beginning of the year harder than I thought, so, this time has been good for me to relax, think, re-think and make decisions. (more…)

Oscar, Lean and Canvas

Arantza Arruti Leave a comment

Last 7th of March some of the mentors and mentees of the MET Community met up with other E.P. who came to the workshop about Lean Canvas given by  Rocío Rivera, coach, mentor, entrepreneur and expert on strategy, innovation and group and team management. We met there to, for once and for all, apply a tool which we had heard from many times. Rocío didn’t disappoint us at all. In fact, as we expected, the 2 hours passed quickly, but it was worth it.

The session with Rocío made it clear for us that the Lean Canvas allows us to tidy up, organize, plan and share, but also to think in alternatives, open more to other possibilities and be more motivated and with more illusion to move forward with our projects. Do you dare to prepare your Lean Canvas?

 You just have to follow a few steps to see if your project is on the way of becoming a reality or not. You can do it individually or in a group (I recommend you do the second option). You just have to follow the following order and start filling in your canvas. Do you dare?

  1. Costumers segments. Specify who is your target consumer and, above all, who are your early adopters.
  2. Problem. Identify at least 3 problems from your clients that your product or service may solve. At the same time, specify what alternatives your clients have in that moment to solve those problems.
  3. Unique value proposition. Summarize in a clear, simple sentence (KISS) what you are offering to solve the problems you have identified.
  4. Channels. Specify the access routes (channels) you want to use to bring your product or service to your customers.
  5. Reveue streams. Specify how are you going to do it to earn money.
  6. Cost structure. Analyze the costs that your project entails.
  7. Key metrics. Identify the key activities that serve as reference to confirm or not that your project is going well. Your project must be sustainable all the time.
  8. Unfair advantage. Specify in a sentence what makes you special and why should the client choose you and not others.

Don’t forget that it’s possible that your original idea changes as you answer all the different questions that the canvas suggests. That’s not bad and I’m sure that there are moments when you take a step back to change something.

Here you have some examples that I hope they are useful for you.

Enjoy the week and don’t waste many post-its, or do.

Translated by María Ubierna Quintanilla and supervised by Arantza Arruti.