Ahmad Joudeh, dance or die

Fair Saturday Awards were launded in 2017 in Bilbao, if not, where?. Its goal was clear:

“Recognizing, at an international level, the initiatives of inspiring individuals and organizations that have proven to generate social impact through art and culture.”

It was a few years earlier when I had the opportunity to meet one of the people behind this initiative, Saioa Eibar, and a little later, its founder, Jordi Albareda. These two people have already a place in this blog. In fact, this is not the first time I have mentioned them. Their social entrepreneurship deserves a Fair Saturday Award, and many more.

This time, I would like to introduce you to another entrepreneur (P.E.), whom I had the honour of meeting during the awards ceremony just a week ago at the Guggenheim Museum in Bilbao.

This year 2025, the awarded people were the following ones:

  • Joseph Stiglitz, Nobel Prize in Economics 2001 (Indiana)
  • Martin Wolf, Chief Economics Commentator – Financial Times (Londons)
  • Rania Moualla, ZADK Saudi Culinary Arts Academy (Arabia Saudí)
  • Adjoa Andoh, actress (Bristol)
  • Ahmad Joudeh, dancer and choreographer (Damasco)
  • Joaquín Achúcarro, pianist (Bilbao)
  • Gerediaga Elkartea, cultural agent (Erandio)

Although more than one of these individuals deserves a post, today I want to focus on the dancer and choreographer Ahmad Joude, from Damascus.

Fair Saturday Award decided to honour this individual in recognition of his artistic and humanitarian achievements. Ahmad was born in 1990 in the Yarmouk Palestinian refugee camp in Syria. At the age of 16, he began his career as a dancer and in 2016, thanks to the Dutch National Ballet, his artistic career began to gain international recognition. His life has not been easy, but:

“ Despite war and threats, he never gave up on dance, which became an act of resistance and hope. Committed to social causes, he takes part in projects on inclusion and children’s rights. In 2021, he published his autobiography Dance or Die and in 2024 he was recognized as a Young Global Leader by the World Economic Forum. His life affirms dance as a tool of freedom and hope.

These days I have been reading about him and watching and listening to videos and interviews. Learning about what he has been through, knowing that he suffers from post-traumatic stress disorder, that he has a past he cannot shake off, but that, despite everything, he has been able to rebuild his life and do what he does for himself and for many people who have been in his situation, is worthy of recognition, gratitude and applause.

The other day, I read the following passage:

“Witnessing a child killed in a battle, Ahmad Joudeh decided to work for children orphaned in the war. He joined fundraising activities for SOS Children’s Village Syria and held dance lessons for the children of their villages, Ahmad has a lot of joy and a big talent in teaching children especially children with difficult situations such as refugees and down syndrome children, through his dance workshops he makes the children build a stronger self esteem and create a deeper bond between them.”

Meeting Ahmad in person, having him in front of me, talking to him and, even with everything he has been through and carries inside (his past and its consequences), seeing how grateful he is, leads me to consider him a role model. Because each of us can do more than we think, because life is meant to be lived, because it is possible to be an entrepreneur in different fields, because if Ahmad can do it, perhaps we should think about what is stopping many of us from doing so. For that and much more, Ahmad deserves a place on this blog.

Thank you, Ahmad, for what you do.

Fair saturday awards

I don’t know if you still haven’t met Jordi Albareda and Saioa Eibar… Have you? And if I mention Fair Saturday…, how about now? Good, because Jordi and Saioa are its founders, two great people and, in addition to that, entrepreneurs. Always willing and ready, and with a project that I wish was created before.

Last Saturday the 26th of September they called us again for an award event that was born in 2017. It’s really special. Through the awards, they recognize the initiatives of individuals and organizations that get to inspire and question us, that have demonstrated a social impact on different levels, and that are based on art and culture. Oh, and their mission is to generate more inclusive, fair, and sustainable growth (Fair Saturday’s own goal). If you don’t know about it yet, I encourage you to keep reading because the projects, and especially the people behind them, deserve it.

This year, I was especially excited to be at this awards show because I had the pleasure and honor of talking a little bit with Rana Dajani, one of the most influential scientists of the Islamic world, founder of We Love Reading, and whom I met in May of 2021 thanks, of course, to Fair Saturday. I admit that, while I was excited just by knowing about the project, being with her made me confirm that dreams, which sometimes feel impossible to fulfill (especially in some countries), are not that impossible, as long as we make an effort, are determined, put our heart on it and are brave. Thank you, Rana, for your proximity, but especially for what you’ve achieved: inspire hope, make us grow and believe, and empower many children, young women, and women from all over the world through reading. That’s what Rana has achieved, and I think it’s GREAT!!!!!

“Since 2006 it has expanded to more than 60 countries all around the world, founding more than 4400 libraries in a variety of communities, both rural and urban, as well as in refugee camps.”

This is not the only awarded project and person, so let me present you the rest of the winners:

Musicians without Borders, from Amsterdam (The Netherlands), Lindenbaum Festival Orchestra, from Seoul (South Korea), Apropa Cultura, in Barcelona, but with Basque roots, Playing for Change Foundation (Santa Monica, USA), Pabellón Número 6, award that was collected by Ramón Barea (Bilbao), Candoco Dance Company (London, UK), Garabide Elkartea (Aretxabaleta) and Nuccio Ordine as the honor award.

As I don’t want this post to get so long, I invite you to visit the Fair Saturday website to learn more about each project.

Thank you, Jordi and Saioa, for supporting the culture and art, but especially for getting us closer to the kind of people you introduce us to every year. Today this is for you.

Translated by María Ubierna Quintanilla and supervised by Arantza Arruti.