KIETOPARAO: JUST 200 GRAMS

Today for once I want to draw your attention to a product created by a group of entrepreneur women. I’ve already talked about two of them once, María Fernández and Ruth Guerrero, who I met a few years ago in the MET Community program; and about the other two, Naiara Portuondo and Joana Videgain, not yet, but I had to and today is the first step.

The four of them together have more than 6 start-ups, 40 years of entrepreneurship experience (do not forget what being E.P. means) in the European, USA and Mexican market, and with great expertise in E-commerce, Fashion Tech, Digital Marketing, Retail and programming. Obviously, a great team.

HEY, IT’S NOT ANY PRODUCT. IT’S KIETOPARAO. GET READY BECAUSE I’M SURE YOU’LL BE INTERESTED. (more…)

María Fernández: a combination of illusion and passion

Our protagonist of the day lives in Sopuerta, a small town of Biscay. She is a young woman, mother of two, who has been strating up business since 2006. For me, without any doubt, she is an entrepreneurial woman but, as she says, working with “picks and shovels” (a Spanish expression). A woman who has experienced in first person the ups and downs like the ones from a Ferris wheel, which is how we identify the entrepreneurial adventure.

Do you want to know her? (more…)