Last 7th of March some of the mentors and mentees of the MET Community met up with other E.P. who came to the workshop about Lean Canvas given by Rocío Rivera, coach, mentor, entrepreneur and expert on strategy, innovation and group and team management. We met there to, for once and for all, apply a tool which we had heard from many times. Rocío didn’t disappoint us at all. In fact, as we expected, the 2 hours passed quickly, but it was worth it.
The session with Rocío made it clear for us that the Lean Canvas allows us to tidy up, organize, plan and share, but also to think in alternatives, open more to other possibilities and be more motivated and with more illusion to move forward with our projects. Do you dare to prepare your Lean Canvas?
You just have to follow a few steps to see if your project is on the way of becoming a reality or not. You can do it individually or in a group (I recommend you do the second option). You just have to follow the following order and start filling in your canvas. Do you dare?
- Costumers segments. Specify who is your target consumer and, above all, who are your early adopters.
- Problem. Identify at least 3 problems from your clients that your product or service may solve. At the same time, specify what alternatives your clients have in that moment to solve those problems.
- Unique value proposition. Summarize in a clear, simple sentence (KISS) what you are offering to solve the problems you have identified.
- Channels. Specify the access routes (channels) you want to use to bring your product or service to your customers.
- Reveue streams. Specify how are you going to do it to earn money.
- Cost structure. Analyze the costs that your project entails.
- Key metrics. Identify the key activities that serve as reference to confirm or not that your project is going well. Your project must be sustainable all the time.
- Unfair advantage. Specify in a sentence what makes you special and why should the client choose you and not others.
Don’t forget that it’s possible that your original idea changes as you answer all the different questions that the canvas suggests. That’s not bad and I’m sure that there are moments when you take a step back to change something.
Here you have some examples that I hope they are useful for you.
Enjoy the week and don’t waste many post-its, or do.
Translated by María Ubierna Quintanilla and supervised by Arantza Arruti.
In September of 2002, Camelia, our protagonist of today’s post, took one of the most important decisions of her life: emigrate to another country. Some years later, in 2012, she was presented with another important change in her life, this time in the workplace and much less traumatic than the first one, but which also meant that she had to get out of her comfort zone again: quit a job where she had been working for 11 years on her own and make the leap to the world of entrepreneurship, creating her own company. Today I have the pleasure to present you Camelia Ríos, a jewel of a person, whom I had the pleasure to meet last November of 2017. 