Fair Saturday Awards were launded in 2017 in Bilbao, if not, where?. Its goal was clear:
“Recognizing, at an international level, the initiatives of inspiring individuals and organizations that have proven to generate social impact through art and culture.”
It was a few years earlier when I had the opportunity to meet one of the people behind this initiative, Saioa Eibar, and a little later, its founder, Jordi Albareda. These two people have already a place in this blog. In fact, this is not the first time I have mentioned them. Their social entrepreneurship deserves a Fair Saturday Award, and many more.
This time, I would like to introduce you to another entrepreneur (P.E.), whom I had the honour of meeting during the awards ceremony just a week ago at the Guggenheim Museum in Bilbao.
This year 2025, the awarded people were the following ones:
- Joseph Stiglitz, Nobel Prize in Economics 2001 (Indiana)
- Martin Wolf, Chief Economics Commentator – Financial Times (Londons)
- Rania Moualla, ZADK Saudi Culinary Arts Academy (Arabia Saudí)
- Adjoa Andoh, actress (Bristol)
- Ahmad Joudeh, dancer and choreographer (Damasco)
- Joaquín Achúcarro, pianist (Bilbao)
- Gerediaga Elkartea, cultural agent (Erandio)
Although more than one of these individuals deserves a post, today I want to focus on the dancer and choreographer Ahmad Joude, from Damascus.
Fair Saturday Award decided to honour this individual in recognition of his artistic and humanitarian achievements. Ahmad was born in 1990 in the Yarmouk Palestinian refugee camp in Syria. At the age of 16, he began his career as a dancer and in 2016, thanks to the Dutch National Ballet, his artistic career began to gain international recognition. His life has not been easy, but:
“ Despite war and threats, he never gave up on dance, which became an act of resistance and hope. Committed to social causes, he takes part in projects on inclusion and children’s rights. In 2021, he published his autobiography Dance or Die and in 2024 he was recognized as a Young Global Leader by the World Economic Forum. His life affirms dance as a tool of freedom and hope.”
These days I have been reading about him and watching and listening to videos and interviews. Learning about what he has been through, knowing that he suffers from post-traumatic stress disorder, that he has a past he cannot shake off, but that, despite everything, he has been able to rebuild his life and do what he does for himself and for many people who have been in his situation, is worthy of recognition, gratitude and applause.
The other day, I read the following passage:
“Witnessing a child killed in a battle, Ahmad Joudeh decided to work for children orphaned in the war. He joined fundraising activities for SOS Children’s Village Syria and held dance lessons for the children of their villages, Ahmad has a lot of joy and a big talent in teaching children especially children with difficult situations such as refugees and down syndrome children, through his dance workshops he makes the children build a stronger self esteem and create a deeper bond between them.”
Meeting Ahmad in person, having him in front of me, talking to him and, even with everything he has been through and carries inside (his past and its consequences), seeing how grateful he is, leads me to consider him a role model. Because each of us can do more than we think, because life is meant to be lived, because it is possible to be an entrepreneur in different fields, because if Ahmad can do it, perhaps we should think about what is stopping many of us from doing so. For that and much more, Ahmad deserves a place on this blog.
Thank you, Ahmad, for what you do.
Solutions
I don’t know how many times I’ve told my children that they had to eat everything on their plate, that it won’t be me who throws food away, that it’s better to put just what you are going to eat on your plate, but I’ve also told them and others the great and simple idea of taking home the food “we can’t finish” after having lunch or dinner out, in bags or in tuppers. The thing is that some days ago I watched on TV a story related to these situations that also concerns me. I think that it needs, without any doubt, a special place on this blog. I’m talking about the 
A few years ago, when I wasn’t on a great moment of my life, one of my brothers in law gave me a book that, according to him, I was going to like because it was like the ones I usually like. He wasn’t wrong. In addition to giving me a gift, which I love, I must say that it was THE GIFT. A book full of STORIES, those where you want to be the protagonist. Well, the last thursday, the 26th of October, some of its protagonists came to Bilbao. They celebrated the 9th edition of the congress of the What Really Matters Foundation.