If I start the song that many of us have sung as children, I’m sure you will follow it. Come on, I begin: “Alupé, alupé”, come on, do not be shy, “sentadita me quedé”. That’s what the protagonists of today’s post, Ici and Bego, thought when 11 years ago, on November 13, they decided to launch their brand, because they wanted something “catchy”. Did they succeed? Read on to give your opinion. (more…)