Sounds of Nature

And then she arrived, Shrabani.

Shrabani Aranzabe-Pita is a young entrepreneur born in India but raised in Alkiza, a village in Gipuzkoa (Basque Country). As a child, she dreamed of becoming an orchestra conductor, and today, at 25, she can say she has achieved her goal. She has no lack of motivation; she has perseverance to spare; she has more creativity than you might think; she has initiative. I could go on naming each and every one of the entrepreneurial competences identified by the European framework for entrepreneurial competence (EnreComp). But Shrabani is much more than a set of skills. She is an entrepreneur who, at only 25 years old, has lived a great adventure and a journey that is difficult to forget.

Shrabani has always ‘liked everything,’ from sports to science, helping others, education, culture, research, and inclusion. But above all, what she loved and was passionate about was being an orchestra conductor. Without her knowing it, her journey was going to be full of what she calls ‘failures’, what others would call obstacles, large and medium-sized stones and the occasional pebble, the kind that are not uncommon to find along the way and which, as in Shrabani’s case, have made her stronger and stronger.

When she began her higher education, she decided to study for a double degree in Basque Language and Basque Culture + Modern Languages at the University of Deusto, but she soon realised that this was not what she liked best. That was when she decided to go all out to get into Musikene, the Higher Music Centre of the Basque Country. It wasn’t easy, but she succeeded. The problem was, among other much less important issues, that Shrabani was diagnosed with cancer in her head, which she had to fight (and fight hard). Even so, she wanted to continue her training and commit to education, art and inclusion, although COVID-19 arrived unexpectedly. Not even this pandemic stopped this woman, who, after completing a degree in Music at the International University of La Rioja and a Master’s degree in Research and Innovation in Music Education and Pedagogy at the Autonomous University of Madrid, still had the strength (and plenty of it) to pursue a PhD in neuroscience and education. Because Shrabani was passionate about science and improving education and training.

As she says, this is her CV A, but Shrabani has another CV, CV B.

This CV B is full of many other lessons learned. From a very early age, Shrabani wanted to work in culture and art in a different way from what she had been taught, and she did so. She created a mini-association through a music classroom in her village, Alkiza. She has been dedicated to this since 2016. It was then that she realised that ‘things’ cannot depend on one person alone, that no one is indispensable, and that for ‘something’ important not to disappear, a team of people is needed.

In 2017, Shrabani created the youth singing school with a clear goal: ‘to learn to sing’. Then came the Tolosa Youth Choir (TAG), with a goal that went a little further: ‘to create community’. And so we come to 2021, when she created ‘Naturaren Doinuak’ (Sounds of Nature), with the aim of achieving personal development and helping people to transform themselves. In fact, ‘it currently aims to promote comprehensive development and participation in the field of education, using artistic experiences as a tool, especially with vulnerable groups.’

And so, what began as a project is now a foundation, of which Shrabani is the chief executive officer and artistic director (orchestral and choral), as well as managing the festival that bears the same name, Naturaren Doinuak.

As she says, ‘Thanks to Naturaren Doinuak, we are tackling the challenge of equity and inclusion through education and art.’ It is a joint venture, a social project and a business venture. Among the activities they carry out, the following stand out:

  • Training.
  • Research.
  • Cultural consulting.
  • Audiovisual production, software creation.
  • Own festival (2021, 2023, 2024 and 2025).

Naturaren Doinuak began in 2021 as a response to COVID-19 in the form of a concert in the forest. From there, it grew into a one-day fair. After contacting ASPANOGI, the third festival brought together associations and schools: it became a three-day event with more than 4,000 visitors and socially excluded people (autistic people) as the protagonists.

Where will you go, Shrabani?

I’m sure the Inspira Gazteak award you recently received from the Kutxa Foundation is just a preview of what lies ahead.

If you want to hear Shrabani, here’s a nice radio interview with her:

https://www.eitb.eus/es/nahieran/radio/radio-euskadi/vivir-para-ver/detalle/9687207/

Shrabani, Let us raise a toast to the Princess of Girona Foundation, which gave us the opportunity to meet!

Ahmad Joudeh, dance or die

Fair Saturday Awards were launded in 2017 in Bilbao, if not, where?. Its goal was clear:

“Recognizing, at an international level, the initiatives of inspiring individuals and organizations that have proven to generate social impact through art and culture.”

It was a few years earlier when I had the opportunity to meet one of the people behind this initiative, Saioa Eibar, and a little later, its founder, Jordi Albareda. These two people have already a place in this blog. In fact, this is not the first time I have mentioned them. Their social entrepreneurship deserves a Fair Saturday Award, and many more.

This time, I would like to introduce you to another entrepreneur (P.E.), whom I had the honour of meeting during the awards ceremony just a week ago at the Guggenheim Museum in Bilbao.

This year 2025, the awarded people were the following ones:

  • Joseph Stiglitz, Nobel Prize in Economics 2001 (Indiana)
  • Martin Wolf, Chief Economics Commentator – Financial Times (Londons)
  • Rania Moualla, ZADK Saudi Culinary Arts Academy (Arabia Saudí)
  • Adjoa Andoh, actress (Bristol)
  • Ahmad Joudeh, dancer and choreographer (Damasco)
  • Joaquín Achúcarro, pianist (Bilbao)
  • Gerediaga Elkartea, cultural agent (Erandio)

Although more than one of these individuals deserves a post, today I want to focus on the dancer and choreographer Ahmad Joude, from Damascus.

Fair Saturday Award decided to honour this individual in recognition of his artistic and humanitarian achievements. Ahmad was born in 1990 in the Yarmouk Palestinian refugee camp in Syria. At the age of 16, he began his career as a dancer and in 2016, thanks to the Dutch National Ballet, his artistic career began to gain international recognition. His life has not been easy, but:

“ Despite war and threats, he never gave up on dance, which became an act of resistance and hope. Committed to social causes, he takes part in projects on inclusion and children’s rights. In 2021, he published his autobiography Dance or Die and in 2024 he was recognized as a Young Global Leader by the World Economic Forum. His life affirms dance as a tool of freedom and hope.

These days I have been reading about him and watching and listening to videos and interviews. Learning about what he has been through, knowing that he suffers from post-traumatic stress disorder, that he has a past he cannot shake off, but that, despite everything, he has been able to rebuild his life and do what he does for himself and for many people who have been in his situation, is worthy of recognition, gratitude and applause.

The other day, I read the following passage:

“Witnessing a child killed in a battle, Ahmad Joudeh decided to work for children orphaned in the war. He joined fundraising activities for SOS Children’s Village Syria and held dance lessons for the children of their villages, Ahmad has a lot of joy and a big talent in teaching children especially children with difficult situations such as refugees and down syndrome children, through his dance workshops he makes the children build a stronger self esteem and create a deeper bond between them.”

Meeting Ahmad in person, having him in front of me, talking to him and, even with everything he has been through and carries inside (his past and its consequences), seeing how grateful he is, leads me to consider him a role model. Because each of us can do more than we think, because life is meant to be lived, because it is possible to be an entrepreneur in different fields, because if Ahmad can do it, perhaps we should think about what is stopping many of us from doing so. For that and much more, Ahmad deserves a place on this blog.

Thank you, Ahmad, for what you do.

ANA FREIRE, making the woman who “Wisibiliza”s women visible herself

Last 16th of May I attended the Ada Byron Awards 2019 to the female technologist in its 6th edition, which was also the opening of the 7th edition of ForoTech.

The Ada Byron Award to the Technologist Women, pioneer at a national level (and which has gone international with this year’s presentation of the Mexican edition), was instituted by the Faculty of Engineering of the University of Deusto. Its goals are: to reward and raise awareness of the excellent journey of technologist women of today; to enrich society with technology-diffusing events; to promote technological vocations (especially of women) approaching the technological work to young people; and to make the importance of technology socially visible.

The thing is that on that day I was able to meet the winners of the Ada Byron award: two exceptional women who are a role model in the technology world, Concepción Alicia Monje Micharet and Ana Freire (chosen Youth Ada Byron Award by unanimity). The jury had it more difficult than other years since there were around 112 candidates, active professionals in the academic and business world in the fields of engineering, informatics, chemical sciences, physics and mathematics. The candidates were between 36 y 67 years old, and between 24 and 36 for the Youth Award.

Today I want to talk to you more about Ana Freire, rewarded with the Youth Ada Byron Award, do you want to know why? You just have to keep reading.
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