Rule Eleven

A few weeks ago, I didn’t know I was going to write this post, but here it is. Today I introduce you to an entrepreneurial woman and her team. I met her “virtually” due to entrepreneurship and an investigation I’m doing now. I hope to know more about her team when the time comes, because I’m sure we will have many opportunities.

If you want to know more about the protagonist of this post, just keep reading.

She is one of those doctors (PhD) who had to defend her doctoral thesis in the middle of the pandemic, what an adventure! Then, it was one of my first times as part of the tribunal in one of “those” odd defenses. That was the first time we met. Her name is Cristina Armuña and “I met her” in the entrepreneurial path a few weeks ago, just before Easter. How? Searching for questionnaires about entrepreneurship. As you can see, we also share the same passion for entrepreneurship.

Cristina started her thesis in 2015 and in 2016 she found herself a common friend, the European Entrepreneurship Competence Framework EntreComp, which, as it couldn’t be in any other way, also became her friend. We share that too. In fact, right now, EntreCompEdu has joined EntreComp, and that’s where we both are, knowing more about this new member of the entrepreneurial family.

The thing is that this Telecom Engineer (yes, I’m an Educator, but my husband is also a Telecom Engineer) had the good idea of being an entrepreneur herself. That’s what she does after eight years of working for others, being an entrepreneur. In fact, in 2017 she founded Rule Eleven together with Alberto Arenal and Sergio Ramos, friends from college. In a few words, it’s a consultancy based on innovation with an entrepreneurial soul thanks to the formation received.

We came together to use our experience to build a specialized type of consultancy in the music industry, in which innovation is the core and projects are developed following entrepreneurship principles, sharing risks and feeling the companies of clients as ours.”

Their experience and curiosity for research, education and entrepreneurship (as you can see, we also agree on this), have allowed them to offer their clients methods to help identify opportunities and launch businesses to superior levels; to innovate to maximize the processes of organizations through companies’ internal transformation; to develop new products, services or business models/lines; and to create or co-create new scalable products and services.

If you want to check out what they’ve done until today, you just have to visit their website and see that they haven’t stopped and, in addition to that, they lead by example. I encourage you to try an excellent training program called BusinessADN which was so successful during the pandemic. Miguel Cano also participates here.

Cristina, thank you for “putting yourself” on my way, for researching an area that is so fascinating and necessary such as entrepreneurship and its education, and thank you for contributing to the education of new generations, both through entrepreneurship classrooms and courses of training in entrepreneurship for universities and for every citizen.

I also think that improving the way we undertake having an impact on the person and their education is going in the right way.

Enjoy this week.

Translated by María Ubierna Quintanilla and supervised by Arantza Arruti.

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