Female Leadership Decalogue

Today I am not going to write a long post. It is not because I don’t feel like writing, but just because I want to share with all of you who follow me a Decalogue that I received some days ago from Javier Freire. It is not just another decalogue but the one on female leadership written by Javier Freire. People who know me will also agree with me that I am pro-leadership as I have been working by and for it for many years (actually, since I got a scholarship to prepare for it more than two decades ago). During the last decade, I have been working for it mainly from the point of view of entrepreneurs and entrepreneurship.

The 10 commandments Javier shares with us are in line with the characteristics I defend of the P.E. A woman leader is:

  1. Passion and energy, she does not compare herself and does not compete with others.
  2. “Real” and puts people at the centre.
  3. Creative, she creates new spaces for both teams and markets.
  4. Recognizes the talent of people.
  5. Sensitive, empathetic and knows how to listen and accompany people in their processes of change.
  6. Maintains a balance between personal, family and professional life and with friends.
  7. Creates a free lifestyle where the present is enjoyed. Celebrates life.
  8. Thanks unconditionally. Knows that everything that happens in her life (positive or negative) leads to learning.
  9. Dreams big and goes for it.
  10. Not only dreams but acts. Lives intensely the present and plans his ideal life to 3, 5 and 15 years.

What do you think? Are they different from those of the male leader?

Let’s continue to develop ourselves as leaders, with entrepreneurial characteristics and competences that make us evolve and move forward.

Enjoy these last days of October. A special Christmas season will arrive before you imagine. Oh, and in two weeks, I will introduce you to an entrepreneur woman who earned her P.E. initials a few years ago.

Fábrica de Valientes or how to improve the square meter we live in

Today’s post is about an entrepreneurial project and person who, honestly, I was eager to meet since a participant of the Ingenio and Ekin-IT entrepreneurship program told me about it a few years ago. I know that I should have done this a while ago, because I dare to say that I have found “one of my own”, one of those people with whom I believe I have so much in common and I consider would have been awesome to have known her before.

I want to dedicate this post with all my love, admiration and appreciation to a MORE THAN BRAVE colleague and friend who left us last Friday the 24th, her husband Sergio, and her children Iker and Amaia. Ainara, we still had some projects to do, but I promise that I will do everything I can to make some of our dreams a reality, even though it won’t be the same. This is for you. (more…)

SAREA or how 2dB support Euleuk Sibiir

The 12th of April of 2019 SAREA (net) was presented by two entrepreneurial women, Isabel Alberdi and Marlene Salgado, of the brand 2dB (2 from(d) Bilbao). I already knew them, and I already liked their product, but when I met them again in a concept store and they explained with more detail one of their last “acquisitions”, I assure you that I liked their project even more. Obviously, I couldn’t miss the invitation to the 12th of April. They officially presented SAREA.

Are you interested in knowing this product? (more…)

The elastic generation

I’m sure that if I talk to you about generation X or Z you know what I mean, or at least, I’m sure they ring a bell, and the same with millennials or the generation Y, right? The point is that a few weeks ago I came across a new concept (at least for me):

the elastic generation or flat society. (more…)

María Fernández: a combination of illusion and passion

Our protagonist of the day lives in Sopuerta, a small town of Biscay. She is a young woman, mother of two, who has been strating up business since 2006. For me, without any doubt, she is an entrepreneurial woman but, as she says, working with “picks and shovels” (a Spanish expression). A woman who has experienced in first person the ups and downs like the ones from a Ferris wheel, which is how we identify the entrepreneurial adventure.

Do you want to know her? (more…)